Total Revenue

£4,832↓ 31.9%

Previous period: £7,093

Total Ad Spend

£841↓ 31.9%

Previous period: £1,234

True ROAS

2.51x↑ 0.0%

Previous period: 2.51x

Blended CAC

£9.45↓ 44.9%

Previous period: £17.14

Campaign Name ⇅	Spend ↓	Purchases ⇅	ROAS ⇅	Status ⇅
UK \| Retargeting \| Sales \| Evergreen	£239.89	21	2.79×	ACTIVE
IE \| Prospecting \| Sales \| Core	£204.52	11	1.92×	ACTIVE
Lumière \| ASC \| UK & IE \| Sales	£153.17	13	2.82×	ACTIVE
UK \| Prospecting \| Sales \| Core	£86.74	9	3.65×	ACTIVE
UK \| Influencer \| Prospecting \| ASC	£75.14	5	2.84×	ACTIVE
IE \| Retargeting \| Sales \| Evergreen	£57.85	2	1.41×	ACTIVE

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Your total revenue has decreased to £4,832 from £7,093, which is a significant drop of 31.9%. This matters because it indicates a need to boost sales and customer engagement; consider running a targeted promotion for your best-selling products to attract more buyers.
Your blended customer acquisition cost has improved to £9 from £17, a 44.9% reduction. This is important as it shows that you are spending less to acquire each customer; focus on maintaining this efficiency while exploring ways to increase your overall ad spend to drive more traffic.
The campaign 'UK | Prospecting | Sales | Core' has the highest ROAS at 3.65x, indicating strong performance. It would be beneficial to analyze what is working in this campaign and replicate those strategies in other campaigns to maximize your advertising effectiveness.

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Campaigns