Total Revenue

£4,832↓ 31.9%

Previous period: £7,093

Total Ad Spend

£841↓ 31.9%

Previous period: £1,234

True ROAS

2.51x↑ 0.0%

Previous period: 2.51x

Blended CAC

£9.45↓ 44.9%

Previous period: £17.14

Campaign Name	Spend	Purchases	ROAS	Status
UK \| Retargeting \| Sales \| Evergreen	£239.89	21	2.79×	ACTIVE
IE \| Prospecting \| Sales \| Core	£204.52	11	1.92×	ACTIVE
Lumière \| ASC \| UK & IE \| Sales	£153.17	13	2.82×	ACTIVE
UK \| Prospecting \| Sales \| Core	£86.74	9	3.65×	ACTIVE
UK \| Influencer \| Prospecting \| ASC	£75.14	5	2.84×	ACTIVE
IE \| Retargeting \| Sales \| Evergreen	£57.85	2	1.41×	ACTIVE

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Your total revenue has decreased to £4,832, down 31.9% from £7,093 in the previous period, which indicates a need to boost sales. This matters because maintaining revenue is crucial for sustaining your business operations; consider running targeted promotions for your best-selling products like Inspired by Signature Oud and Discovery Scent.
Your total ad spend has also dropped to £841, down 31.9% from £1,234, suggesting a tighter budget may be impacting your visibility. This is important because effective advertising drives traffic and sales; evaluate your current campaigns to identify high-performing ones and allocate more resources to them.
Your blended customer acquisition cost (CAC) has improved to £9, down 44.9% from £17, showing that you are acquiring customers more efficiently. This is significant as lower CAC can lead to higher profitability; consider leveraging this efficiency to expand your reach through additional marketing channels or campaigns.

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Campaigns